Google Adwords – Pay per click (ppc)
Get ready for more leads with Birdweb
Your website should grow at the pace You determine
We can manage, analyse and report on your Google Ads via one of our Google Ads packages.
Google Ads is Google’s online advertising program. It’s a great tool to help you reach new customers and grow your business. With Google Ads, you can reach people as they search for words or phrases (which are called keywords) or browse websites with themes related to your business. Your ad can appear on Google and its partner websites. With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad.
Whether your business is
e-commerce, B2B or B2C services, digital advertising can bring huge rewards. Paid search is simply the fastest way to get new customers.
Search ADS Vs Display ADS
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Ads are triggered by a proactive search query inputted by the user
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Users are proactively looking for ads related to services/products
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Ads are triggered when matched to relevant page content or specifically targeted by advertisers
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Users are visiting pages that relate to their needs, interests, or profile and are not proactively looking for ads
Google Adwords – Pay per click (ppc) Packages
Search Ads
Perfect for Small Businesses with a monthly Google Ads spend between £500 – £1000
- Setup by Google AdWords Expert
- One off setup fee
- Defining and creating up to 5 Campaigns Writing text ads
- Keyword research
- Unlimited number of targeted Keywords
- Unlimited Keyword changes
- Creating Ad extensions
- Campaign enhancement
- Ongoing account optimisation
- Google Analytics integration
- Webmaster tools integration
- Monthly reports
- No fixed term contract
Display ads
Perfect for Growing Businesses with a monthly Google Ads spend between £750 – £2,500
- Setup by Google AdWords Expert
- One off setup fee
- Defining and creating up to 5 Campaigns
- All types off Display targeting
- YouTube advertising
- Mobile app advertising
Remarketing - Campaign enhancement
- Ongoing account optimisation
- Google Analytics integration
- Webmaster tools integration
- Monthly reports
- No fixed term contract
Search & Display
Perfect for Growing Businesses with a monthly Google Ads spend between £1,500 – £5,500
- Setup by Google AdWords Expert
- One off setup fee
- Defining and creating up to 5 Campaigns Writing text ads
- Keyword research
- Unlimited number of targeted Keywords
- Unlimited Keyword changes
- Creating Ad extensions
- All types off Display targeting
- You Tube advertising
- Mobile app advertising
- Remarketing
- Campaign enhancement
- Ongoing account optimisation
- Google Analytics integration
- Webmaster tools integration
- Monthly reports
- Fixed term contract
There are three essential aspects to any pay-per-click marketing campaign:
The ad
Digital ads can assist you in reaching audiences who are looking to make purchases online, enabling your company to develop through brand recognition and generating more shares, mentions, and backlinks.
the offer
This must be synchronised with the ad and the offer as is the element that will keep the interest of the lead.
the landing page
This should be a continuation of your ad as it must deliver what was promised in the offer, in order to take the visitor through your conversion funnel.
Key questions answered
Is there a minimum contract term?
We are really flexible. There are no long-term contracts and our cancellation notice period is just 30 days.
How much does it cost?
There are two parts to your payment: the cost of the advertising itself, which is paid directly to the network (e.g., Google). The price you pay will vary according to how many sales you want to generate. Typical budgets range from £500 to £5000 per month. The second part of the charge is our setup and optimisation fees. These usually start around £600-1000 in the first month to get your campaigns set up and running. This usually then drops to around £200 per month for ongoing optimisation, reporting, competition monitoring etc.
How do I see the results of my campaign?
You will see the results firstly by increased sales, leads and contacts. Secondly, at the outset of every campaign, we work with you to agree your objectives, whether that’s phone calls, emails, contact forms, downloads. We then build a digital dashboard so that you can see the increase that each campaign is making. Your dashboard is updated in real-time so you can keep an eye on your results daily.
How it Works?
Getting started with PPC is very easy. Our process is transparent and straightforward.
Step 1: Contact us
Contact us by submitting this simple form to let us know that are interested in our PPC Services.
Step 2: We will get back to you in less than 24 hours
We will review your request and get back to you with a couple of questions to help us understand more about your business and current status.
Step 3: Define Business Goals
We’ll work closely with you to develop your online company objectives and explain how we plan to implement them. This involves in-depth discussions with you about your financial objectives, past experiences, products, present and potential consumers, competition, and anything else that will help us better understand your company and sector. The final product will be a proposal outlining our strategy, as well as what to expect in terms of cost, traffic, and conversions, as well as advertising expenditure.
Step 4: Setup PPC Campaigns
Once we agree to work together, we will setup your campaigns.
Step 5: Optimize PPC campaigns & make more money
Our mission is to optimise the campaigns and deliver you better results as you operate your business. Each month, our goal is to provide you more consumers at a reduced cost.
Step 6: Reporting
We value transparency, so we’ll offer you regular updates as well as a monthly report on the status of your campaigns and our future moves. Our report will include where the funds were spent, the outcomes, month-to-month comparisons, and much more.